Electronic Arts brought Finsbury Park in north London to a stand still on Friday with a publicity stunt for the release of Mercenaries 2. £20000 of petrol was given away as lucky customers drove away with £40 worth of free fuel each and a big smile on their face.
Local residents weren't so cheerful however with some waiting up to 10 minutes just to get off their driveways! Liberal Democrat MP Lynne Featherstone said "Trying to recreate Venezuelan-style fuel riots on the streets of London is completely irresponsible and downright dangerous." You can view the riots queue here
Louise Marchant, from Electronic Arts, said the scenes mimicked aspects of the game, "It's set in Venezuela, you play a mercenary and fuel is used as a currency" which all sounds uncannily like north London to me.
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Monday, 8 September 2008
Free Fuel Chaos
Posted by Lee at 10:03
Labels: Electronic Arts, Free Fuel Publicity Stunt, Mercenaries 2
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